Article - The Power of the Purse: Annuity Sales to Women Rise

Ran across this article today talking about how statistics show that there has been a tremendous rise in women buying fixed annuities due to their greater risk of running out of money because of their longer life expectancy when compared to men. Perfect to use with clients and prospects!

Great quote from Cindy Hoounsell, president of the Women's Institute For a Secure Retirement below and full link at the bottom...

Cindy Hounsell, the president of the Women’s Institute For a Secure Retirement (WISER), said in an interview that she thinks more women are buying fixed immediate annuities mainly because they are panicked over how their investments declined in 2008. “There is a panic over not having guaranteed income,” she said. “In many ways the fact that women are buying more fixed immediate annuities is a really good sign that they are understanding their retirement situation. Once people get an education then buying annuities is really a no-brainer. We buy insurance for our cars. We need to buy insurance for ourselves.”

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