Monday, August 9, 2010

7 Reasons Why Your Business Needs to Change with the Times


I came across an amazing statistic the other day - Did you know that Boomers are now spending more time online than they do watching TV? That is both an amazing and scary statistic if you are still running your business the same way you were 10 years ago…

Here are 7 reasons why you should reconsider how you connect with your clients and prospects (read to the bottom for links to both supporting studies):

  1. Boomers now spend more free time online (12.9 hrs per week on average) than they do watching traditional TV (11.8 hrs per week on average)


  2. By a five-to-one margin Boomers are watching less traditional television than they did a year ago. Among this group, 62% say it’s because they’re not as interested in what's on TV these days, and another 26% say they’re spending more time surfing the web

  3. Google Searches have experienced tremendous growth when comparing statistics from 2000 (10 Million) vs. 2010 (2 Billion) – THAT IS 2000% GROWTH IN 10 YEARS!

  4. Average Time Consumers Spend Online follows closely behind when comparing 2000 (2.7 Hrs/Week) vs. 2010 (18 Hrs/Week) - 667% GROWTH!

  5. Boomer professionals are spending more time online with social networking sites – where 51% say they currently maintain one or more profiles

  6. Nearly three-in-five (57%) of these Boomers report they use the networking site LinkedIn, while another (55%) have a Facebook profile – the site normally thought to be most popular among teenagers


  7. Here’s the SCARY statistic for those of you stuck in your traditional forms of marketing...Compare the number of Daily Newspapers in 2000 (1,480) VS. 2010 (1,302) – THAT’S A 12% DROP IN ONE OF THE OLDEST & MOST TRADITIONAL MARKETING CHANNELS SINCE ADVERTISING HAS BEEN IN EXISTENCE!

Here’s my personal challenge to you…Google yourself or the name of your Financial Services firm.


What do you see? Where do you rank? Because that’s the same thing your prospects are seeing when they consider doing business with you...

If you aren’t happy with the story that your online presence is telling your prospects about your business, we can help. Here are a few examples from the 100+ custom websites we’ve done for our advisors:
Enjoy the rest of your week and give me a call if you’d like to speak about how to create a 100% Customized Web Presence and make sure the first impression you are making with your clients and prospects is the right one (You don't get a 2nd chance at a 1st impression)!

Posted by Brad Johnson at 4:59 PM
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